Challenge

F(x) foods (function foods) wanted to create a granola bar that was functional, tasty, and healthy. Their founder, Sophie, came to our team with the idea of Brain Food, a bar that included ingredients meant to fuel your brain when you need a boost. She wanted a brand that was bright and would stand out on the shelf against her competitors, and packaging design that would make it clear what the bar’s purpose was.

Results

I helped f(x) foods build their brand with bold colors and clear packaging for users to understand the products. So far, f(x) foods has developed two bars, Brain Food and Muscle Food, which I have designed the packaging for and developed boxes so they can be sold in supermarkets.